Clear Choice is a leading distributor of reef, saltwater, and freshwater aquarium supplies. Like an anemone to its clownfish, we are committed to being a trusted partner to our dealers. We provide personalized service, knowledgeable support, and dependable solutions for all your aquarium needs. Our carefully curated catalog features high-quality products from respected brands, offered at competitive prices.

Why Choose Clear Choice

  • Exclusive Distributor for Simplicity Aquatics
  • Stocking Distributor for trusted brands including ATI, AquaIllumination, Dalua, EcoTech Marine, Flipper, Nyos, Rowa, Salifert, Sicce, Two Little Fishies, XP Aqua, and more
  • Free Shipping on orders of $399 or more within the contiguous United States
  • Same-Day Shipping on orders received before 2:00 PM Pacific Time

Our Dealer Promise

Clear Choice Distribution was founded on a simple principle: the aquarium industry is strongest when we grow it together. Like many of our partners, we are a small business navigating rising costs, increasing competition, and ever-evolving market conditions. We understand these challenges firsthand because we experience them every day.

Local retail stores and maintenance companies are the foundation of this industry. When they thrive, the entire aquarium community thrives.

This philosophy guides our relationships with our dealers. Our commitment to partnership includes:

  • Personalized, knowledgeable service from a team that is genuinely invested in your success
  • Competitive pricing across our entire product line
  • Strong profit margins and affordable retail price points through our house brand, Simplicity Aquatics
  • Exclusive sales opportunities and promotional support

In return, we ask for one thing: the opportunity to continue earning your business. If there’s anything we can do to better support you, we’d love to hear from you. Give us a call or send us an email.